The founder’s real job

Many founders believe their job is to provide answers.

In reality their job is often to ask better questions.

Questions shape decisions.

And decisions shape companies.

A founder who consistently asks good questions will often build a stronger business than one who simply reacts quickly.

Some examples:

What problem actually matters right now?

What assumption might be wrong?

What decision would make the biggest difference?

Good questions create clarity.

And clarity makes good decisions easier.