Serial entrepreneur.
Experienced CEO.
Mentor and adviser.
Co-founded, scaled and sold Unforgettable and Confetti.
Innovative and visionary consumer marketer.
Classic consumer marketing at Y&R Advertising, Nestle, and Johnson & Johnson in the UK and US.
Over 20 years of experience in creating, building, fundraising, and selling online and multi-channel businesses across many sectors.
Specialist in mission-driven, B2C, product development, healthy aging, digital healthcare, and animal welfare.
Mentoring since 2019
Advisory & Mentoring
I primarily mentor founders and keep my relationship private and confidential. However below is a selection of advisory and mentoring assignments.
Zinc Mission VC
Zinc is a mission-driven venture builder addressing society's biggest challenges.
I mentored founders to create businesses, products, and services that add 5 more high-quality years to everyone's later life.
Sustainable Ventures
I mentored founders from Sustainable Ventures investment portfolio.
Story and Sons
Story and Son develop Daily living aids for people living with hearing loss, sight loss, memory loss, or dementia. I advised on D2C marketing & e-commerce .
arthr
arthr was a social venture powered by the charity Versus Arthritis. I advised on launch strategy and product development.
Hownd
HOWND is the global pioneer of cruelty-free vegan pet care. I worked with the founders to deliver the mission, launch 100% plant-based dog food and build a D2C e-commerce platform.
Grub Club
Grub Club is a sustainable pet care brand offering dog treats and dog food based on insect protein. Great for your dog and the planet. I worked with the founders to accelerate growth
Eharmony
Advisory Board Member for Eharmony, the world's largest relationship dating service. Provided consultancy services on digital marketing and UK entry strategies.
Co founded Venture Capital backed businesses
Unforgettable
CEO & CoFounder
2015-2019
Unforgettable’s mission was to improve the lives of all those affected by dementia worldwide. We created the worlds’ best online marketplace of dementia products and services. Co-created a range of innovative music players and clocks and partnered with Lloyds Pharmacy to bring dementia products to the high st for the first time.
Established as one of the first B Corps in the UK. Won Aging 2.0 best global aging startup.
Led the business from concept to sale in less than 5 years. Raised funds from Bridges, Impact, and Mckesson Ventures. The business is now owned by Lifted Care.
Confetti
CEO and Co-founder
1999-2007
Launched confetti.co.uk in February 1999. It was one of the pioneers of D2C and multichannel marketing. Confetti transformed the wedding planning industry by empowering brides to be with access to expert advice, user-generated content, personalised planning tools, and web pages
Confetti was the UK’s 4th largest female site, 9 out of 10 brides visited, 1 in 3 weddings purchased. Annual Sales of £10m. Profitable for over 3 years.
Developed confetti branded specialist wedding products including stationery and party cameras, Established Confetti branded wedding insurance as the market leader. Leading publisher of wedding books with Hamlyn.
Created Confetti store concept and opened five profitable flagship destination stores.
Raised over £10m from major VC’’s and corporates M&S, and Moss Bros. Confetti is now owned by the National Wedding Show
Personal ventures
Mojo & Melo
Organic Gut Friendly Feel Good teas with no nasties. Mojo & Melo is the digestive ally for everyone looking to soothe stomach inflammation, gastritis & acid reflux.
Joy of Clothes
Joy of Clothes empowers women to discover the styles and colours which make them look and feel their best. Developed interactive styling tool STYLE ME. Over 150k looks shared. Joy of Clothes is now providing ebooks and courses about sustainable fashion. Happier You. Happier Planet.
Michaela Jedinak
Michaela championed sustainable fashion long before it was fashionable. Her innovative, no inventory, made-to-order fashion label was worn by leading businesswomen and newsreaders before Brexit and Covid undermined the business.
Noah’s Dogs
Co-founded Noah’s Dogs, a matchmaking website for dogs and dog lovers. The goal was to improve the compatibility of dogs and their families in order to reduce dog abandonment and encourage adoption. It was ahead of its time!
Classic FMCG and Blue Chip Marketing Experience
BT and News International
Launch Marketing Director for LineOne, one of the first Internet Service providers in the UK. Previously managed their Video on Demand trial
Johnson & Johnson
Product Director. Managed Johnson's baby toiletries range in the UK. Launched new consumer brands in the US
Nestle
Started my career at Nestle working on a range of food categories in brand management and new product development
Specialities
Aging. Animals. Fashion .Sustainability. D2C.
I’m a big animal and nature lover.
We have two wonderful rescue lurchers.
