Clarity. For founders under pressure.
When decisions feel heavy, it helps to think them through properly.
I work with founders who are facing real decisions — funding, hiring, strategy, growth, AI — and want to make sure they’re solving the right problem before moving fast.
Speed isn’t the issue.
Clarity is.
→ Book a private session
→ Try the AI Mentor
Why this matters
AI has made it easier than ever to build, test and move quickly.
But faster execution doesn’t fix a poorly defined problem.
Most founders spend too little time asking:
What are we actually trying to solve?
Einstein put it well:
“If I had an hour to solve a problem, I would spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
In practice, most of us do the opposite.
I help founders slow down just enough to define the problem properly — and then move with confidence.Let’s build your start up. Together.
Private Mentoring
One-to-one conversations focused on the decision in front of you.
No programme.
No long-term commitment.
No fluff.
Just clear thinking.
Sessions are £250 for 60–90 minutes.
If you’re unsure whether it’s right, start with a short introductory call.
→ Book a 15-minute call
AI Mentor (Free)
If you’d prefer to start on your own, you can use the AI Mentor.
It’s trained on my approach and designed to help you think through a problem before acting.
Free. Available anytime.
→ Start with the AI Mentor
About Me
I’ve built and exited venture-backed businesses over the past 25+ years, across ecommerce, digital health and consumer brands.
I’ve raised capital, grown teams and navigated the usual pressures founders face.
What I’ve learned is simple:
Most problems are not solved by working harder.
They’re solved by defining the right problem.
If that resonates, we should talk.
→ Book a session
Books
You can download two free short books that explain how I think:
Clarity for Founders
Smart AI for Founders
They’re designed to be practical, not theoretical.
→ Download the books