About

I started building businesses in the early days of the consumer internet.

Over 25+ years I’ve co-founded, scaled and exited venture-backed businesses across ecommerce, digital health and consumer brands.

I’ve raised capital.

Grown teams.

Navigated the usual pressures founders face.

What I’ve learned is simple:

Most problems are not solved by working harder.

They’re solved by defining the right problem.

That’s the work I do now.

If you’re facing a decision that feels significant, we can think it through properly.

→ Book a session

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After years building businesses and mentoring founders, one pattern became clear the most valuable part of mentoring isn’t the advice. It’s the process of slowing down, reframing the problem, and restoring perspective before acting.

It's about finding clarity at key moments.

I work with a small number of founders in direct mentoring relationships.

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Serial Entrepreneur. CEO. Mentor. Mission-Driven Builder.

I started building businesses at the beginning of the consumer internet. I saw how new technology allowed founders to out-think and out-move established players — not by working harder, but by adopting earlier and thinking differently.

Through building my own companies and mentoring founders, another pattern became clear: founders rarely struggle because they lack ambition or intelligence. They struggle when clarity disappears under pressure — when decisions pile up faster than thinking.

I’m now seeing these two patterns converge again with AI.

AI dramatically increases what a small team — or a single founder — can achieve. But without clarity, it simply accelerates the wrong decisions. Used well, it becomes a powerful multiplier.

MORE ABOUT ME

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